Have you considered diversifying into real estate investing but feel unsure where to start? You likely recognize the potential benefits – attractive returns, rental income, and appreciating property values over time.

    Yet with any investment comes risk and misconceptions. I invest in real estate as part of my broader portfolio – but what works for me may or may not fit your situation.

    Before tapping into your savings for a downpayment or leveraging a creative financing strategy, let’s explore the basics around what is real estate investing.

    Ready to build your knowledge so you can determine real estate’s role in propelling your money’s growth? Let’s get started.


    • Real estate investing involves making money through property strategies like buying, managing, and selling.
    • Motivations include earning from renting, property value increase, and a diverse investment mix.
    • Land investments focus on buying, fixing, or owning land without buildings, and passive investments involve groups, clubs, crowdfunding, and funds for real estate with less effort.

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    What is real estate investing?

    what is real estate investing?

    Real estate investing involves buying, owning, managing, renting out, or selling properties for profit potential. Investors can purchase various types of real estate assets like residential homes, commercial buildings, industrial spaces, and vacant land.

    There are several motivations for investing in real estate. People usually invest in real estate to:

    • Generate rental income.

    • Benefit from property appreciation over time.

    • Diversify their portfolios since adding real estate to an investment mix helps mitigate risk tied to the stock market.

    Real estate is a big business and the overall industry is forecasted to reach $5.4 trillion by 2026, expanding at a 9.6% compound annual growth rate. With strong fundamentals and demand drivers, real estate stands out for its income and diversification abilities.

    How to Start Investing in Real Estate

    If you’ve decided this is the path you want to take — where do you start? Here are some initial ideas for beginners to real estate investing:

    How to Start Investing in Real Estate
    1. Educate Yourself: Before getting into real estate investing, take the time to learn. Understand the different types of real estate investments, terminology, and market dynamics. There’s so many books, online resources, and courses available to help beginners grasp the fundamentals. I’d recommend starting with BiggerPockets.

    2. Set Clear Goals: Define your investment objectives. Do you want long-term wealth growth? Passive income? Set clear goals to guide your investment strategy.

    3. Assess Finances: Take a look at your financial situation. How much money can you add to real estate investing without compromising your overall financial health? Consider factors like savings, creditworthiness, and potential financing options. If you want to be a real estate investor but you don’t have a lot of money to get started, check out creative financing approaches or real estate investment clubs where you can co-invest with other investors.

    4. Build an Emergency Fund: Direct real estate investments can be unpredictable, and it’s likely you will have unexpected expenses at times. Setting up an emergency fund makes sure that you have a financial cushion to handle unforeseen challenges related to your real estate business.

    5. Improve Credit Score: A good credit score will give you the best financing options. Improve your credit score by paying off debts, addressing inaccuracies, and maintaining responsible financial habits.

    Now that you’ve taken an assessment of your situation and are ready to invest in your first real estate property, let’s cover the actual steps for successful real estate investing.

    What to consider before investing?
    1. Start Small: Begin with smaller, manageable investments to gain experience and reduce risk. This might involve investing in a single-family home, a duplex, or a small rental property. You might also consider house hacking which is buying a property to live in while renting out extra space.

    2. Location is Key: Pay attention to the location of the properties you’re looking at. Neighborhood amenities, job markets, and future development plans can impact the value and rental potential of the investment property.

    3. Do Market Research: Understand the local real estate market. Research trends, property values, rental rates, and economic climate. This helps you make decisions about when and where to invest.

    4. Network and Seek Advice:  I can’t emphasize this enough — network with experienced investors, real estate professionals, and local networking events. Get advice from those who are successful in the real estate market. Meeting other investors in your local market can provide important insights and potential investment opportunities.

    5. Consider Different Investment Strategies: Explore various real estate investment strategies, such as rental properties, fix-and-flip, wholesaling, or real estate crowdfunding. Each strategy has its risk and return profile, so choose the one that aligns with your goals and risk tolerance.

    6. Understand Financing Options: Learn about various financing options, including traditional mortgages, private loans, and creative financing methods. You’ll need to know how to get funding for your investments once you are ready to start.

    7. Due Diligence: Before making any investment, conduct thorough due diligence. Inspect properties, review financial statements, and assess potential risks. Being careful in your research can help you avoid costly mistakes.

    Types of Real Estate Investment

    Types of real estate

    Real estate investment offers investment methods to fit everyone’s preferences and risk appetites. Let’s explore the various asset classes for owning physical property or investing passively.

    Residential Real Estate Investments

    Residential real estate investments

    Investors often begin with residential properties, encompassing single-family homes, duplexes, or small-scale rentals up to four units. Common residential real estate strategies include:

    • Long-term rental: Here, you rent out properties to tenants on 6-12 month lease agreements to generate consistent monthly cash flow. This rental property strategy is a tried and true approach that allows you to buy multiple properties, cover mortgage payments and benefit from appreciated property. If you want to make it a bit more passive, you can hire a property manager to handle day to day operations.

    • Short-term rental : With this strategy, you rent out furnished properties listed on sites like Airbnb and rented out to travelers and tourists on a nightly or weekly basis. It’s a path that provides higher returns than long-term but requires more effort.

    • Flipping houses: House flipping is another real estate investment method where investors purchase a distressed residential property to renovate or improve as fast as possible and sell at a higher price. The goal is to get a profit through the appreciation of the property’s value resulting from the renovations.

      House flipping still works in today’s market. The average return on investment (ROI) on house flips in Q1 of 2023 was 22.5%, which was a slight increase from 21.7% in Q4 2022.

    Commercial Real Estate Investments

    Commercial real estate investments

    Commercial real estate investments involve acquiring, owning, and managing properties intended for business purposes. This category also includes residential investments for apartment buildings that are over four units. This category covers various property types, including office buildings, industrial facilities, retail stores, and other commercial buildings.

    Real estate developers, publicly traded REITs and experienced investors like these properties for:

    • Higher cash flow: Investors focus on generating income by leasing these spaces out to business tenants. Commercial properties offer the benefit of higher and steadier cash flows since businesses tend to sign longer leases compared to residential real estate.

    • Additional upsides: Portfolio diversification, value appreciation over time, and boosting property value further through improvements.

    But — these investment properties have downsides including substantial capital to get started, reaction to economic conditions, complicated transactions and regulations, lower liquidity, and tenant financial risk.

    Overall, commercial real estate delivers higher yields but requires extensive knowledge and a large initial investment. The property type, location, tenant profile, and market conditions all impact an investment’s success.

    Land Investments

    Land investing involve buying, flipping or owning undeveloped or vacant land with the potential for future development or appreciation. Unlike other real estate assets, land usually doesn’t have any structures and is often bought with a vision of what could happen later rather than making immediate money.

    Flipping land can be good way to invest in real estate for new investors looking to generate income. It’s a strategy where you don’t have to worry about property prices, tenants who don’t make rent payments, or other issues associated with physical property. If you want to learn more about flipping land, check out Land Profit Generator which provides training to help you master the art of land flipping.

    Passive Investments

    Passive investments

    If you are interested in real estate investing but you want what is truly considered passive income, syndications, REITs or real estate mutual funds are the way to go.

    Real Estate Syndications

    A real estate syndication is a way for investors to co-invest in commercial real estate properties they wouldn’t be able to afford on their own. This helps investors gain access to big apartment complexes, office buildings, retail centers, etc. that would be out of reach for a single investor. The way it works is:

    • A sponsor will find an attractive property, secure financing, and form a limited partnership where they serve as the general partner (GP). The GP oversees the project operations, business plan, renovations or development.

    • Outside investors can join as limited partners (LPs) to help fund the equity needed for the deal. As an LP, you don’t have to oversee or manage the asset. You simply invest capital upfront and receive passive income in the form of monthly or quarterly distributions.

    • The LP agreement outlines the terms of the investment, projected returns, length of the project etc. Syndications allow LPs to benefit from real estate with much more diversification than owning a rental property directly.

    There are a few ways to invest in a real estate syndication:

    • Connecting directly with a syndicator who is raising money for a deal.

    • Joining a co-invest club that vets syndicators and facilitates investments.

    • Using an online real estate crowdfunding platform.

    Co-Invest Club

    Co-Investing clubs like SparkRental’s offer a unique investment approach in syndications. These real estate investment groups (REIG) involve learning about deals, reviewing them together and then pooling funds to invest together. It’s a way to combine the benefits of passive investment with active learning. Investors do not need to be accredited and can invest with as little as $5k.


    Real Estate Crowdfunding uses an online platform to connect you with general partners who seek financing for projects: A few things to know about crowdfunding:

    • Eligibility: Depending on the platform or investment, you may need to be an accredited investor to invest.

    • Amount Needed: The investment minimum varies depending on the platform. In some cases you can invest with as little as $100.

    Real Estate Investment Trusts (REITs)

    Publicly traded REITs are investment methods that let investors invest in a diversified portfolio of real estate assets. These entitles own, operate, or finance income-producing properties.

    Investment vehicles like these exchange traded funds allows you to add commercial buildings, residential complexes, and infrastructure to your investment portfolio. REITs provide an avenue for investors to gain experience in the real estate market without directly owning physical properties.

    You can invest in REITs by working with a financial planner or broker who facilitates the process.

    Real Estate Mutual Funds

    Real estate mutual funds invest in REITs as well as the stocks and bonds of companies in the real estate sector. The fund manager selects and manages the mix of REITs and other real estate funds.

    The key difference between REITs and real estate mutual funds is that REITs let you invest directly in real estate assets whereas mutual funds invest in securities. With mutual funds, you rely on research and stock-picking abilities of the fund manager.

    Pros and Cons of Real Estate Investing

    Pros and cons of real estate investing

    For those considering playing landlord, it’s wise to go in eyes wide open. The lure of real estate is strong – with potential for property values to climb, rents to deliver passive paydays, and overall diversification for your money’s safety.

    But there are invariably two sides to the coin. Counting just the positives fails to paint an accurate picture. Let’s cover the pros and cons.

    Pros of Real Estate Investing:

    1. Diversification: Real estate provides an opportunity to diversify an investment portfolio, reducing risk by spreading assets across different types of properties and locations. This diversification can reduce the impact of economic downturns in specific sectors or regions.

    2. Passive Income: Real estate investments, particularly rental properties, can provide a continuous source of passive income through rental payments. This income stream can contribute to financial stability, cover expenses, or reinvest in additional properties.

    3. Appreciation: Real estate has the potential for property values to appreciate over time. Historically, real estate has shown resilience against inflation, and properties in appealing locations may experience significant appreciation, contributing to long-term wealth growth.

    4. Leverage: Real estate lets investors use leverage, meaning they can control a property with a relatively small upfront investment. Financing through mortgages enables investors to amplify their returns and increase the potential for profitability.

    5. Tax Advantages: Real estate investments can offer favorable tax treatment, including tax deductions for expenses like mortgage interest, property taxes, maintenance, etc. Plus you can defer capital gains taxes when you sell investment properties by using a 1031 exchange. Consult a tax professional to maximize tax benefits.

    Challenges and Risks of Reals Estate Investing

    1. Illiquidity: Real estate is considered relatively illiquid compared to other investment assets. Selling a property can take time, and finding a suitable buyer or negotiating terms may take longer than selling stocks or bonds.

    2. Market Conditions: Market conditions, economic factors, and local trends influence real estate values. Economic downturns, shifts in interest rates, or changes in the job market can impact property values and rental demand, introducing uncertainty for investors.

    3. High Capital Requirements: Real estate investments often require significant upfront capital, including down payments, closing costs, and potential renovation expenses. This high entry barrier can limit access for some investors and pose financial challenges.


    To sum it up, real estate investing is a complex journey with plenty of opportunities and challenges. It offers the potential for wealth accumulation, passive income, and portfolio diversification, making it an attractive option for investors.

    Here’s the catch, you need to have a solid understanding of market dynamics, carefully consider risks, and plan strategically to succeed. No matter if you are investing in residential properties, commercial properties, or passive investments, make your decisions based on data. And, be ready to quickly adapt to the demands of the real estate market.

    All in all, real estate investing can be highly rewarding for those who approach it with patience, knowledge, and a long-term vision.

    Seems complicated? Make sure to have the right people behind you! Join a private investor club to meet like-minded investors like you and make your real estate investing journey a tad bit easier.

    Real Estate Investing FAQs

    How do you make money investing in real estate?

    Making money in real estate involves strategies such as property appreciation, rental income, and potential tax advantages. Investors may profit through long-term property value appreciation, receiving regular rental payments, or leveraging strategies like buying, improving, and selling properties for a profit.

    Is real estate a good way to invest your money?

    Real estate can potentially be a solid investment. However, like any investment, it comes with risks. It’s wise to consult a certified financial planner (CFP) to evaluate if real estate aligns with your financial goals and investment strategy.

    What is the main goal of real estate investing?

    The primary goal of real estate investing is to generate a positive return on investment. Whether through property appreciation, rental income, or strategic buying and selling, real estate investors aim to build wealth, achieve financial stability, and create opportunities for future financial success.