Mike Stohler

    Are you interested in real estate investing but need help figuring out where to start? Apartment buildings could be the perfect entry point for your investment portfolio.

    Apartment investing offers unique benefits and an opportunity to build wealth. But what is the right path for you? Do you want to be hands-on or take a more passive route with someone else handling management?

    I love apartment investments. Getting started with a small complex helped me build capital and eventually expand into hotels. In this guide, I’ll cover passive investment options as well as taking an active role and managing properties yourself.

    And if you decide to be active, what should you look for in an apartment building? How do you evaluate potential properties and determine if you need a property manager?

    Read on to learn more about successfully getting started with apartment building investing.

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    Investing In Apartment Complexes

    Understanding Apartment Investments

    Apartment building investing focuses exclusively on multifamily properties with multiple rental units, as opposed to single-family homes. Investors purchase apartment complexes with the goal of generating rental income from tenants to offset costs and produce long-term gains.

    In Q2 2023, national rent growth was 4.0% year over year, marking the fifth consecutive quarter of deceleration. On-going rent growth is expected to return to more sustainable levels, with a forecast of 3.0% year over year.

    Why Apartment Real Estate Investing?

    Advantages of apartment investments

    One key advantage of apartment investments is the potential for consistent cash flow. As long as there is a demand for housing in the area, landlords can rely on rental payments from tenants to cover ongoing expenses and generate profits.

    Commercial real estate also provides an opportunity for property appreciation over time. As the value of the real estate market changes, apartment complexes may increase in value, allowing investors to benefit from capital appreciation if they decide to sell the property in the future.

    Ways to Invest in Apartment Buildings

    Now, how do you get started? Let’s cover six ways to invest in apartment buildings.

    1. Buying an Apartment Building Yourself

    Buying an Apartment Building Yourself

    If you’ve decided you want to buy a building yourself — know that it’s a big undertaking and way different than single-family rentals. My first commercial apartment complex was 28 units that I bought with seller financing. The seller loan or purchase money mortgage was 7% interest-only, and this was back in 2012…. so it was a good deal for the seller! 🌟

    But it also worked out for me because I got experience and then refinanced with a DSCR loan through a commercial bank a year later. And then, a couple of years later, I sold that property and used a 1031 exchange to buy a bigger apartment complex.

    My recommendations on the steps you should take before buying any property include:

    1. Define Your Investment Strategy: Determine your investment goals and strategy, specifying the size and type of apartment complex or building you want to buy. Think about how much you can handle with other things going on in your life or if the property is big enough that you can hire property management.

    2. Financial Preparations: Take a look at your financial situation and get an idea on if you can get funding for a property. Look at DSCR loans or creative financing ways to buy commercial property with no money.

    3. Market Research: Look at possible locations and see what is happening in the local real estate market and trends to make better decisions.

    4. Property Search: Search available apartment buildings that match your investment criteria. You can use sites like Crexi and LoopNet. I definitely recommend working with a real estate agent specializing in commercial real estate.

    5. Due Diligence: Get the property inspected by a professional, then review financial statements, leases, and occupancy rates, and check for any legal issues or zoning restrictions.

    6. Negotiation: Negotiate the purchase price and terms with the seller.

    7. Purchase Agreement: Draft and sign a legally binding purchase contract that states the terms and conditions of the sale.

    8. Secure Financing: Finalize your financing arrangements and work closely with lenders to complete the loan application process.

    9. Closing: Schedule and attend the closing meeting, where you’ll complete all the legal and financial transactions, transfer ownership, and get the keys.

    2. Partnering in Apartment Investments

    Pooling resources and expertise with a partner can make it easier to buy larger properties and it also lowers your risk. Partnerships can also increase operational efficiency and a broader investment scope by sharing financial responsibilities and leveraging the skill set of each partner.

    Finding a good partner means you have shared objectives, financial capabilities, and complementary skill sets. For example, I found a great partner when I bought my first hotel. He brought 20+ years of hotel operating experience, and I brought the funding. There’s no way a bank would have given me a loan on that first hotel without his help because I didn’t yet have experience.

    Another way to partner is to join SparkRental’s Co-Invest Club. It’s a way to meet like-minded real estate investors, learn about deal analysis, and passively invest in commercial real estate.

    Looking For An Easier Way To Invest In Real Estate?

    3. Real Estate Syndication

    Real Estate Syndication

    Real estate syndication is where a group invests their funds in properties collectively. I did my first hotel syndication in 2019. If you want to be a syndicator or sponsor, here is the process and some key considerations:

    • Finding Potential Deals: Research and identify real estate opportunities that align with your investment goals and criteria.

    • Forming Syndication: Create a legal entity, such as a limited liability company (LLC), to start the syndication and define the roles and responsibilities of all parties involved.

    • Due Diligence: Conduct thorough analysis and evaluation of the property, including financial, legal, and market assessments.

    • Investment Offering: Prepare an investment offering memorandum that outlines the details of the syndication, including the investment terms, expected returns, and risks involved.

    • Investor Recruitment: Offer the investment opportunity to private investors and secure commitments from interested parties. Investors then become limited partners (LP) in the syndication.

    • Acquisition and Management: Once you have raised the required capital, complete the property purchase and manage the ongoing operations, including maintenance, tenant management, and financial reporting.

    4. Real Estate Crowdfunding

    Real estate crowdfunding has transformed traditional investment models by enabling individual investors to collectively fund real estate projects. This approach, allows investors to pool relatively small amounts of capital into a larger, diversified portfolio without needing to individually source deals or deploy significant capital.

    Real estate crowdfunding platforms provide an easy way to access apartment syndication opportunities via user-friendly digital interfaces.

    5. Real Estate Investment Trust (REIT)

    Real Estate Investment Trust (REIT)

    Another option for investors is a real estate investment trust (REIT). REITs are like real estate mutual funds, which let you invest in the real estate market without directly managing or owning properties.

    REITs operate as companies that own, operate, or finance income-generating real estate across various sectors, providing investors with a way to access diversified real estate portfolios.

    Investing in a REIT is a straightforward process that offers simplicity and liquidity not typically found in traditional real estate investments. Interested investors can purchase shares of a publicly traded REIT on stock exchanges, similar to buying shares in any other public company.

    Several REITs specialize in the residential sector, particularly apartments and multifamily housing. Some of them are as follows:

    1. Equity Residential (EQR): It is one of the largest publicly traded REITs in the United States, focusing on high-quality apartment properties.

    2. AvalonBay Communities (AVB): Specializes in multifamily investments in desirable urban and suburban locations.

    3. Essex Property Trust (ESS): This REIT is known for its portfolio of apartment communities on the West Coast, emphasizing long-term value and sustainability.

    4. Mid-America Apartment Communities (MAA): Has a notable presence in the Sunbelt region, offering exposure to the multifamily real estate sector.

    5. UDR, Inc. (UDR): Focuses on upscale apartment communities in various markets, providing investors with a diverse portfolio.

    6. Real Estate Funds

    Real Estate Funds

    A real estate fund in apartment investing comes in various forms, like private equity funds and real estate investment funds (REIFs). These funds are managed by experienced investors, often focusing on multifamily assets.

    Investors in these funds typically gain exposure to a diverse portfolio of apartment properties, ranging from residential complexes to luxury developments. The fund manager, or management team, is responsible for selecting, acquiring, and maintaining these properties.

    Investors in real estate funds enjoy the benefits of diversification, professional management, and potential economies of scale. These funds often target income-producing properties like apartment buildings to generate rental income and potential appreciation over time.

    Important Considerations for Investing in Real Estate Funds:

    1. Fund Strategy and Objectives: Check the fund’s strategy, whether it focuses on specific geographic regions, property types, or investment horizons. Verify that the fund’s objectives align with your investment goals and risk tolerance.

    2. Track Record of the Fund Manager: Look at the experience and the track record of the fund manager and their team. A proven history of successful experience and a track record of sound decision-making are necessary for the fund’s potential for success.

    3. Diversification and Property Portfolio: Examine the diversification within the fund’s property portfolio. A good mix of apartment assets can help reduce risks associated with individual properties or market fluctuations.

    4. Investment Structure and Terms: Understand the fund’s investment structure, fee arrangements, and terms. This includes management fees, carried interest, and any other costs associated with the fund. Clarity on these terms is vital for making informed investment decisions.

    5. Exit Strategies: Consider the fund’s exit strategies. It would be best if you understood how the fund plans to maximize returns for investors on their exits, whether through property sales, refinancing, or other means.

    6. Due Diligence Process: Investigate the fund’s due diligence process when acquiring new properties. A comprehensive due diligence process ensures that investors thoroughly evaluate the potential risks before investing.

    Factors to Consider Before You Invest in Apartment Buildings

    Factors to Consider Before You Invest in Apartment Buildings

    Before you start investing in apartment buildings, here are some factors to consider:

    Financial Considerations

    One important aspect to consider when investing in apartment buildings is understanding the potential returns….. or the lack thereof. Investors need to analyze the projected cash flow generated from rental income, taking into account operating expenses, property management costs, and the possibility of vacancies. Additionally, the potential for property appreciation over time contributes to the overall return on investment.

    Tax Advantages

    The tax advantages linked to investing in apartment buildings are an important part of financial planning. Investors can enjoy tax incentives, such as deductions on mortgage interest, property depreciation, and operating expenses.


    Property depreciation allows for a non-cash expense that can offset taxable income. Understanding and leveraging these tax advantages can enhance the overall financial appeal of real estate investments.

    Depreciation is a benefit of real estate investing and can help lower taxes. Like other real estate assets, apartment buildings can be depreciated over time, providing investors with annual deductions that reduce taxable income.

    This depreciation expense is necessary for calculating Net Operating Income (NOI) and the property’s overall return. Investors can also offset passive losses against passive income, potentially reducing taxable income in the future.

    Location Matters

    In apartment building investments, the words “location, location, location” hold significant weight, as the location can greatly affect the success and sustainability of your investment.

    Choosing the proper city and neighborhood for apartment building investments involves carefully considering various factors beyond the property.

    Here’s what to look for:

    1. Economic Growth: Choose cities with thriving economies and diverse job opportunities -meaning a stable population and consistent demand for rental properties.

    2. Population Growth and Demographics: Look at trends in population growth, particularly among younger demographics. It’s a metric that indicates increased demand for rental housing. Being close to universities or job centers also increases the neighborhood’s appeal to potential tenants.

    3. Real Estate Market Trends: Monitor real estate market trends, favoring cities with a history of stable property values and a balanced supply and demand. Be aware of cyclical patterns and potential growth.

    4. Regulatory Environment: Consider the regulatory environment; cities with landlord-friendly regulations and a stable legal framework the best environment for investors. A challenging regulatory landscape can impact effective management and profitability.

    5. Infrastructure and Amenities: Evaluate a city and neighborhood’s infrastructure and amenities, including accessibility, public transportation, and quality of life. Great infrastructure attracts and retains tenants and means more stability of your investments.

    6. Market Research and Expert Insight: Do market research and seek expert insights from real estate professionals. Their advice can help with specific dynamics, emerging neighborhoods, and growth areas not immediately apparent through general research.

    Evaluating Pros and Cons

    Before making a significant financial investment, here are some pros and cons to be aware of.

    Evaluating Pros and Cons if Apartment Investing

    Pros of Investing in Apartment Buildings

    • Steady Income Stream: Apartment buildings often provide a steady income stream through rental payments. The multiple units within a building contribute to a diversified income source. If you have a few vacancies, the other units can still help you cover expenses.

    • Economies of Scale: Larger apartment buildings benefit from economies of scale, potentially reducing per-unit operating costs. It can be easier to handle repairs and logistics at one property instead of several single family rentals.

    • Property Appreciation: Multifamily properties, particularly in high-demand areas, have the potential for significant appreciation in the long term.

    • Demand Stability: Housing is a fundamental need, and apartments cater to diverse tenants. Rental demand will remain strong due to rising homeownership costs. This demand stability contributes to a more predictable and resilient investment.

    • Tax Benefits: Apartment building investors may benefit from different tax advantages, including deductions for mortgage interest, property depreciation, and operating expenses.

    Cons of Investing in Apartment Buildings

    1. Management Challenges: Managing apartment buildings, especially larger complexes, can be labor-intensive and….. sometimes frustrating. Dealing with tenant issues, maintenance, and property management can take a lot of your time.

    2. Market Sensitivity: The value and performance of apartment buildings are sensitive to market conditions. Economic downturns or oversaturation of rental properties in a specific area can impact occupancy rates and rental prices. You might have run rent specials or incentives to keep your units occupied.

    3. Capital Intensity:  Buying and maintaining apartment buildings can be capital-intensive. Investors may need significant upfront investment for purchase, renovations, and ongoing maintenance.

    4. Financing Challenges: Getting financing for apartment building investments may be challenging, especially for new investors or in situations where lenders perceive increased risk.

    5. Tenant Turnover: High tenant turnover is not good because it creates high vacancy periods and the associated costs of finding new tenants. Continuous efforts and strong tenant screening practices are required to maintain occupancy levels.

    Are Apartment Investments For You?

    Are apartments investments for you?

    Do you have what it takes to invest in apartments? Consider the following:

    How involved do you want to be?

    Ask yourself what level of participation you are willing and able to commit when it comes to aspects like property management, addressing tenant issues, and overseeing maintenance. If highly active ownership is different from your style, would a more hands-off apartment investment vehicle like a REIT suit you better?

    What is your risk comfort level?

    While apartment buildings offer potential appreciation, they also come with market sensitivity and operational challenges to consider. What is the risk profile you are willing to take on?

    Can you afford the full costs?

    In addition to purchase prices, apartment investments have fees like property taxes, maintenance, repairs, and potential lost income from vacancies. Taking all recurring expenses into account, do you have the financial means to withstand fluctuations?

    How familiar are you with target real estate markets?

    Gaining in-depth knowledge of dynamics like rents, occupancy rates, and growth trajectories in areas where you plan to invest is key to making informed deals. How deeply have you researched your potential locations?

    What are your investment objectives?

    If goals like steady cash flow, long-term equity gains, inflation hedging, and portfolio diversification appeal to you, apartment assets may suit your aims. However, you should still clarify your return expectations and timelines.

    Who can you tap for expertise?

    Developing connections with specialists like property managers, contractors, real estate attorneys, etc., and understanding where to source funds if repairs are needed can make or break an apartment investment. How strong is your support network and access to resources?


    Apartment building investment comes in a range of choices for real estate investors. You can go for individual ownership, team up through crowdfunding or syndication, or take a more hands-off approach with real estate funds and REITs. It’s all about finding the path that suits your goals and risk tolerance.

    To succeed in multifamily properties you need to do your due diligence, be proactive in managing risks, diversify strategically, keep learning, and seek guidance and help from others. By sticking to these principles with dedication and flexibility, you’re setting yourself up for success.

    Lastly, joining private investing clubs, where you can network with like-minded people, pick their brains, and collaborate, will fast-track your real estate investing success.

    Apartment Investments FAQs

    Here are the questions I get asked most about investing in apartment buildings.

    Is investing in apartments a good investment?

    Investing in apartments can be a solid choice, offering the potential for steady rental income, property appreciation, and portfolio diversification. However, researching the local market, considering ongoing expenses, and assessing factors like location and property management are important to succeed.

    How do I start investing in an apartment?

    Start by researching real estate markets, identifying potential properties, and securing financing if needed. Talk with realtors and property managers, and conduct due diligence on property values, rental demand, and potential returns to plan a well-informed investment strategy.

    How profitable is owning an apartment?

    Profitability depends on factors like location, market conditions, effective property management, and attracting and retaining reliable tenants. Thorough financial planning and a strategic approach to property ownership contribute to the overall profitability of apartment investments.