Are you eager to help elevate your real estate business above the competition? Want to optimize lead conversion and boost your business growth?

    This guide explores the potential of the best real estate chatbots and artificial intelligence. These AI-powered tools can help you increase customer engagement, lead conversion, and productivity.

    Don’t get left behind in this emerging tech trend poised to redefine real estate. Read on to learn more…


    • As an agent, you should have a chatbot on your website or personal blog. This tool will help you respond instantly to potential clients, increasing lead conversion.
    • I recommend AskAvenue, a chatbot specifically designed for real estate. Its pricing plan allows you to utilize the bot across various websites, including your blog.

    What are the best real estate chatbots?

    In today’s market, agents face challenges generating and nurturing leads throughout home buying. This is where cost-effective real estate chatbots come into play, providing automated assistance. The best real estate chatbots can boost your marketing efforts through automated actions.

    1. Roof


    Roof is a leading AI-powered assistant for real estate agents, giving you access to powerful tools and insights that help them make data-driven decisions. By connecting agents with the latest trends and technologies, Roof’s AI assistant helps you close deals faster and stay ahead of the competition. This real estate chatbot helps agents worldwide leverage the most up-to-date technology to close more deals than ever before.

    Key Benefits for Real Estate Professionals

    • Respond to leads 24/7: This ensures immediate engagement with potential clients, enhancing customer satisfaction and potentially increasing conversion rates.
    • Qualify Prospects: Using AI to qualify prospects, you can focus your energy on high-quality leads.
    • Route leads based on business rules: This ensures the right leads go to the right agents or departments for live chat agents to improve response times and relevance.
    • Nurture leads with highly personalized property recommendations: Personalization can significantly improve the client experience, making them feel understood and valued.
    • Cross-selling services such as mortgage pre-qualification: Additional relevant services can provide a one-stop solution for clients.


    The pricing for Roof isn’t publicly disclosed, which could be seen as a drawback. Many prefer to know the approximate cost before investing time in sales discussions.

    Pros and Cons

    • Roof is easy to use, with a simple user interface, making it accessible for anyone regardless of their technical skill level.
    • Smart chat not only responds to leads but also qualifies them. It gathers various details about the lead, efficiently sorting and prioritizing them for the sales team.
    • Uses AI to engage with potential customers in real time, even before a human sales team interacts with them. This immediate response can help identify high-quality leads and set the stage for successful conversions.
    • A bit of a learning curve is involved when setting up for the first time – it can take time and effort to configure it correctly for your needs.
    • While plenty of general functionalities are available, more advanced features, such as custom integrations, may require specialized development work or 3rd party plugins at additional costs.
    • To get information on pricing, you have to have a call with Roof.

    2. Structurely


    Structurely is a specialized AI-powered real estate chatbot designed for agents, aiming to swiftly engage and convert new leads into qualified appointments through its conversational AI technology. The platform boasts an impressive 17% conversion rate.

    Key Benefits For Real Estate

    • AI chatbot named Holmes as an Inside Sales Agent (ISA): The benefit of this chatbot is the automation of lead generation. With its AI capabilities, Holmes can handle initial interactions with potential clients, qualify leads, and schedule appointments.
    • Structurely’s Automated Email System: Structurely offers an automated email system that identifies hot leads, a huge advantage for agents. This feature saves you the time and effort of manually sifting through emails and gauging client interest.
    • Real Estate Chatbot with CRM Integration: You can monitor conversations with leads directly in your preferred CRM, maintaining all information in one place.


    Plans include either a three-month or annual subscription. The costs detailed below are based on the three-month pricing. Regardless of the duration of the plan you choose, all subscriptions come equipped with features such as text and email conversational AI for lead conversion, integrations with five major CRMs, long-term follow-up capabilities for a year or more, and 1-minute lead response time available 24/7/365.

    structrely pricing

    Pros and Cons

    • Streamlines Automation Around Follow-Up Up to One Year or More: This feature refers to the ability of a system or tool to automate follow-up communications with clients or leads for an extended period, up to a year or more.
    • Easy to Demo Online and See What the Customer Experience is Like This online demo involves a simulated conversation where you can interact with the bot and see its responses in real time.
    • Limited Customization: The AI responses and scripts may not be fully customizable, which can limit the personal touch in interactions.
    • Dependency on AI: Since it heavily relies on AI, there can be occasional misunderstandings or missed nuances in conversations with leads.

    3. AskAvenue


    AskAvenue is a real estate chatbot platform emphasizing the real estate professional on-time communication between consumers and realtors. Its standout feature is the live chat functionality, facilitating immediate interaction between potential clients and local real estate agents. Assisted by a chatbot for efficient lead capture, qualification, and routing, AskAvenue ensures a seamless, personalized customer service experience to boost lead conversion rates.

    Key Benefits For Real Estate Agents

    • Live Chat: This feature allows agents to interact directly with potential clients in real time, providing immediate responses to inquiries and fostering stronger relationships.
    • Chatbot-Assisted Lead Qualification: The platform’s AI chatbot aids in efficiently qualifying and routing leads, ensuring that agents spend their time on the most promising prospects.
    • Automated Messaging: Agents can automate responses to common queries, ensuring a consistent level of service even when they’re not immediately available.
    • Integration Capabilities: AskAvenue can integrate with various CRM systems, streamlining the process of managing and following up with leads.
    • Performance Tracking: The platform provides analytics and reporting features, allowing agents to track their performance and optimize their strategies based on data-driven insights.


    AskAvenue’s pricing plans offer features like chat transcripts, message shortcuts, a reporting dashboard, automated engagement, team routing, integrations, unlimited website deployment, and chat ratings. These features enhance customer interactions, streamline workflows, and provide valuable insights.

    Real estate chatbots cost options include individual, Team, and Office Plans:

    askavenue pricing

    Pros and Cons

    • Chat Transcripts: This feature allows you to have a record of all the conversations that take place between the chatbot and your customers.
    • Automated Engagement: AskAvenue’s automated engagement feature enables proactive interaction with website visitors. The AI-powered chatbot can initiate conversations, respond to inquiries, and provide assistance without human intervention.
    • Unlimited Websites (Add to Personal Blog): AskAvenue allows you to add their chatbot to unlimited websites. This means you can deploy the chatbot on your main business website and any other sites you own, including your personal blog. I greatly value this feature, as I consistently advise agents to run their own blog alongside their main brokerage website.
    • Limited Integrations: One potential drawback is limited integration capabilities.
    • Cost Comparison: Another potential disadvantage of AskAvenue is its cost relative to other platforms offering more capabilities.

    4. RealtyChatbot

    RealtyChatbot is a real estate chatbot designed specifically for real estate businesses to enhance customer engagement and lead generation. It provides automated responses to customer queries round-the-clock, ensuring efficient communication and improved customer satisfaction.

    RealtyChatbot offers agents the option of using a robot to customize their replies depending on their lead questions. A further advantage of real estate chatbots is that agents can sync their chatbots to their Facebook page and web chatbots. RealtyChatbot is an ideal tool for real estate messenger bots for agents to contact prospects from their Facebook profiles via Facebook Messenger.

    Benefits for Real Estate Agents

    • AI Chatbot: The AI chatbot in RealtyChatbot ensures seamless customer interaction around the clock and collects valuable data from these interactions.
    • Referrals Module: This is a powerful tool for generating new leads.
    • Appointment Scheduling: The Appointment Scheduling feature streamlines the booking process by showing agent availability and allowing clients to book at their convenience.
    • Commercial Real Estate: RealtyChatbot’s capability to cater to commercial real estate needs is a significant advantage. The bot can provide specific details about commercial properties, such as zoning information, square footage, and lease terms.


    The monthly plan costs $149 with a $995 setup fee, while the annual plan is $119 per month with a $195 setup fee. Opting for the annual plan saves you $30 monthly and $800 on the setup fee, totaling savings of $1160 in the first year.

    realty chatbot pricing

    Pros and Cons

    • Developed by Real Estate Agents: RealtyChatbot was created by real estate agents, which means it is designed with a deep understanding of the industry and its specific needs.

    • Easy Deployment
      : The easy deployment of RealtyChatbot is a major advantage for agents.
    • Integration with Leading RE CRMs: Integration with leading real estate Customer Relationship Management systems allows for a smooth workflow.
    • Website and Facebook Messenger: Compatibility with both websites and Facebook Messenger expands agents’ reach.
    • Not all CRMs: One potential drawback of the Realty Chatbot is that it may not integrate with all Customer Relationship Management (CRM) systems. While the chatbot is designed to work seamlessly with leading real estate CRMs, compatibility issues could exist with less common or custom CRM platforms.
    • Clarify Model: Before choosing the RealtyChatbot, agents should clarify the company’s policy on future modifications, including their ability to make changes, the speed of implementation, and any associated costs.

    5. Chatra

    Chatra is a robust platform that offers live chat, a chatbot platform, email, and social messaging capabilities designed to facilitate real-time communication between businesses and their customers. Its chatbot feature is specifically designed to automatically answer frequently asked questions, reducing the workload on customer service teams.

    While Chatra is not specifically a real estate chatbot, it can be leveraged for this industry.

    Benefits For Real Estate

    • Real-Time Communication: Chatra enables live chat and messaging for real-time communication with website visitors. This can help you respond immediately to customer inquiries, improving customer satisfaction and engagement.
    • Saved Replies: The platform allows you to save replies for common questions, enabling faster response times and more efficient customer service.
    • Multichannel Dashboard: Chatra provides a unified inbox where you can manage messages from different channels in one place. This feature can significantly streamline your customer service processes.
    • Visitor Tracking: With color-coded names and real-time browsing history tracking, Chatra allows you to keep tabs on each visitor’s activity, enabling more personalized interactions.
    • Targeted Chats: You can initiate conversations based on specific conditions like page time or visit frequency.


    While Chatra offers a free plan, it lacks key features such as Facebook Messenger integration, bots and automation, and visitor intelligence, which I highly recommend for real estate agents.

    chatra pricing

    Pros and Cons

    • Free 10-day trial: to test and a free plan to get an idea if Chatra fits your needs.
    • Multichannel Capability: By supporting multiple channels, Chatra allows real estate agents to interact with clients through their preferred method of communication.
    • Extensive Integrations: Chatra’s ability to integrate with various platforms, including social media and websites, ensures seamless communication.
    • Learning Curve: A potential downside is the learning curve, which might require users to invest significant time and effort to understand and utilize all its functionalities fully.

    6. Tars

    Tars chatbot is a dynamic tool for agents across various sectors, designed to streamline customer interactions, handle inquiries, answer questions, and assist in lead generation. It effectively automates tasks, saving agents time while providing consistent, high-quality client service. While not specifically a real estate chatbot, Tars can be configured for this industry.

    Benefits for Real Estate Agents

    • TARS Prime ChatGPT – Generative AI: Tars Prime uses ChatGPT, a generative AI model that can produce human-like text responses. This feature can significantly enhance the communication efficiency of real estate agents.
    • Access to Templates: TARS offers access to various pre-built chatbot templates, including examples for the real estate industry.
    • No Code Builder: TARS’ no-code builder means that creating and customizing a chatbot requires no programming knowledge. This makes it accessible to real estate agents regardless of their technical skills.


    The pricing plans mainly offer similar features but vary based on the number of web chatbots, conversation limits, user allowances, the number of websites you can use them on, and the quantity of chatbot flows you can create. You must schedule and participate in a demo call with their team to get details about Tars’ pricing.

    Tars pricing

    Pros and Cons

    • Tailored Real Estate Templates: Tars offers industry-specific templates, including ones focused on real estate.
    • No Code Builder: Tars’ no-code builder enables real estate agents to create and customize chatbots without needing any programming knowledge.
    • Free 14-day Trial: Tars offers a free 14-day trial with no credit card required so you can test and ensure it fits your needs well.
    • Requirement of Third-Party Tools for Integration: To integrate Tars with certain applications, such as social media platforms and CRM systems, you may need to use a third-party tool like Zapier. This could add a layer of complexity to the setup process and require additional time and effort to manage.
    • Pricing Available Only After a Demo: Tars requires potential users to participate in a demo before revealing their pricing structure.
    • Robust Platform That May Be Excessive for Some Users: While Tars offers a powerful platform with various features, it might be more than some real estate agents need.

    What is a real estate chatbot?

    A real estate chatbot is an artificial intelligence-powered tool designed to automate communication within the real estate industry. These chatbots can handle various tasks for real estate teams, including answering inquiries about buying, selling, and renting homes, providing updates on transactions, scheduling meetings, and collecting contact details of potential leads.

    They are often deployed on real estate websites, mobile apps, or social media platforms, providing 24/7 customer service and engagement. Real estate chatbots allow agents to focus on more complex aspects of their jobs, such as negotiations and property visits, by automating these repetitive tasks.

    In addition to detailed property information, your real estate chatbot can be programmed to ask potential clients important questions regarding their location preference, ideal price range, and more, helping qualify leads and streamline the sales process.


    How can real estate chatbots benefit you?

    Leveraging the power of chatbots in real estate can be a breakthrough, especially considering that, according to Freshworks, 79% of users favor live chat support due to its ability to provide instant responses. With chatbots, real estate agents can meet this preference, responding to inquiries and providing support almost instantly, enhancing customer satisfaction and engagement.

    Chatbots also excel in lead generation and qualification. They can capture visitor details and initiate preliminary conversations to qualify leads. As a result, agents can direct their attention toward serious prospects, thereby improving conversion rates.

    Certain advanced chatbots can even schedule property viewings. Automating this process allows agents and clients to experience a more streamlined and efficient service.

    Buyers Guide: How I Conducted Research

    When conducting my research to identify the top product, I considered the following factors:

    • Cost: I evaluated each product’s price and the accessibility of its pricing information.
    • Features:  I reviewed each product’s standout features and product reviews.
    • Downsides: I identified any shortcomings or missing elements in each product.
    • Industry Experience: My insights were also shaped by my experience in the real estate industry, complemented by my husband’s expertise as a commercial real estate agent.


    The real estate industry is continuously evolving, and the best real estate chatbots like, Structurely, AskAvenue, Realty Chatbot, Tars, and Chatra are at the forefront of this revolution.

    These innovative tools are designed to streamline your operations and increase lead conversion, which is crucial for business growth. With their 24/7 availability and immediate responses, they can significantly improve customer experiences, fostering stronger relationships and potentially boosting your revenue.

    Among these top contenders, my recommendation is AskAvenue. This chatbot impressed me with its robust feature set, competitive pricing, and specific focus on the real estate industry. It’s designed to meet the unique needs of this sector, making it an invaluable tool for any real estate professional.

    Embracing chatbot technology can set you apart in this competitive market, enabling you to provide superior service to your clients while maximizing your productivity and potential. So, as we look toward the future of real estate, it’s clear that chatbots will continue to play an integral role in shaping its success.

    FAQ About Chatbots for Real Estate


    What Are ‘Smart’ AI Chatbots vs. Logic Tree Chatbots

    ‘Smart’ AI chatbots and Logic Tree Chats represent two approaches to designing and implementing chatbots.

    Smart AI chatbots, or Natural Language Processing (NLP), use machine learning algorithms to understand and interpret natural language. These chatbots can learn from past interactions, adapt to new situations, and handle a broader range of user inquiries. They can understand context and sentiment and engage in more free-flowing, human-like conversations.

    On the other hand, Logic Tree Chat or rule-based chatbots function based on predefined rules. They follow a decision-tree logic, guiding users through predetermined options or responses. The chatbot will respond if a user’s query matches one of these options. However, they cannot understand context outside of their programming and cannot handle queries that deviate from their set rules.

    In short, while Smart AI chatbots offer more flexibility and adaptability, Logic Tree Chats provide more structured and predictable interaction. The choice between the two depends on the specific needs and goals of the business.


    What is the best real estate chatbot?

    From the information gathered, it’s evident that several chatbots have emerged as leading choices for the real estate sector in 2023. As a preference, I lean towards chatbots specifically crafted for this industry, tailored to meet the unique needs of real estate agents.

    While other solutions on this list possess impressive capabilities, I believe that chatbots designed with real estate agents in mind will be simpler to implement and maintain. This chatbot is designed to automate interactions with prospective property buyers and sellers, streamlining communication.

    Structurely: This is an AI assistant specifically created for the real estate industry, focusing on converting leads into potential clients.

    AskAvenue: This chatbot is designed for real estate websites to capture and convert visitors into viable leads.

    Realty Chatbot: As the name implies, this chatbot is tailored for real estate firms, aiming to automate customer interactions, enhancing efficiency and responsiveness.


    How are chatbots used in real estate?

    Chatbots are increasingly used in real estate to enhance customer service and streamline operations. Here are some ways they are utilized:

    1. Answering Queries: Chatbots can respond instantly to common inquiries about property details, pricing, location, and more, freeing up human agents for more complex tasks.

    2. Lead Generation: Chatbots can engage with website visitors, collect contact information, and qualify leads based on predefined criteria.

    3. Scheduling Showings: Some chatbots can integrate with calendar apps to schedule property viewings or meetings with real estate agents.

    4. 24/7 Customer Service: As automated, chatbots can provide round-the-clock support, answering questions or resolving issues anytime.

    5. Follow-ups: Chatbots can also automate follow-up communication with potential buyers or renters, helping to nurture leads and increase conversion rates.

    6. Personalized Experience: Based on user interactions, chatbots can offer personalized property recommendations that align with the user’s preferences and needs.

    Remember, while chatbots are a powerful tool, they work best with human agents to provide a seamless and efficient customer experience.

    Source: Spiceworks

    What are the four types of chatbots?

    Chatbots come in various types, each with strengths and ideal use cases. Here are four main types:

    1. Scripted or Button Bots: These chatbots operate based on predefined inputs. They offer users options, guiding them through a structured interaction. They are simple to create and are commonly used for basic customer service tasks.

    2. Keyword Recognition-based Bots: These chatbots work by identifying specific keywords in the user’s input then providing a response based on those keywords. They are slightly more advanced than scripted bots and can handle a broader range of queries.

    3. Contextual or Machine Learning Bots: These are the most advanced chatbots. They use artificial intelligence and machine learning to understand the user’s intent and learn from past interactions. This allows them to provide more accurate and personalized responses over time.

    4. Hybrid Bots: Hybrid bots combine elements of the other types. They may use scripts for basic interactions, keyword recognition for more complex queries, and machine learning to improve their responses continually. This makes them versatile and adaptable to a wide range of use cases.

    Source: Medium

    What is the most advanced chatbot ever?

    ChatGPT: Developed by OpenAI, it’s widely regarded as a leader for its ability to generate human-like text based on the input it receives.

    👉ChatGPT is an advanced language model developed by OpenAI. It’s trained to engage in human-like conversations and provide detailed responses to prompts. It uses a variant of the GPT-3.5 model, known for its remarkable ability to generate complex content.

    👉The interface of ChatGPT is designed to simulate a human conversation, creating natural engagement with the bot. It’s capable of understanding simple English and responding in a way that maintains the flow of the conversation.

    👉ChatGPT can be used in various applications, including customer service, content creation, and more. It’s also an excellent tool for generating code in a dialogue format, making it useful in technical domains. If you ever need further assistance on ChatGPT, you can always hire a ChatGPT developer. Top companies and startups choose Toptal ChatGPT freelancers for their mission-critical ChatGPT development projects.

    👉One of the unique features of ChatGPT is its ability to pull real-time data from the internet, keeping the information it provides fresh and up-to-date. This makes it a versatile tool for businesses and individuals alike.

    👉However, it’s important to note that while ChatGPT is incredibly advanced, it’s still a machine-learning model at its core. It learns from vast text data from the internet but doesn’t understand or know the information like humans do. Therefore, using it responsibly and verifying any critical information it provides is essential.

    👉Users are advised to provide clear and specific instructions, break down complex queries, and use system-level instructions to guide the AI for the best results. Experimenting with different prompts and iterating on the results can also help improve the quality of responses from ChatGPT.

    Source: Zapier