You’ve built a solid real estate investing business, but now you’re hitting a wall. Bank mortgages, cash reserves, and refinancing can only take you so far. Sound familiar? I’ve been there too. But there’s a powerful solution: raising private money for real estate investments.

    Working with private investors is the step you need for growth. Having successfully pitched my own hotel syndication, I’m ready to share my hard-won insights. Want to learn how to approach investors and create agreements that will take your business to new heights?

    Let’s explore the strategies and techniques for raising private money like a seasoned pro. Your investing success story is just around the corner. 👇

    Key Takeaways

    • Private money is a flexible, fast-access financing option, often with higher down payments and an asset-based focus.

    • A strong proposal to private investors requires understanding their mindset, telling a compelling story, transparency, and addressing their interests and risk tolerance.

    • To raise private capital, meet potential investors through your network, verify legal compliance in deal structuring, and implement strategies for larger investments, such as syndication and partnerships.

    The Basics of Private Money in Real Estate

    Private money, as the name suggests, is capital sourced from individuals. Key ways that investors raise money include:

    Partnering With Other Investors

    Partnering with other investors can be a smart strategy for raising capital and finding complementary skill sets. Each partner contributes unique assets, such as expertise, time, or a vast network. When it comes to structuring these partnerships, you have a range of options at your disposal.

    As an example, my first hotel purchase involved a formal partnership with an experienced hotel operator. I brought the funds, and he had the experience. We established a joint venture (JV) agreement, which outlined the terms, responsibilities, and sharing of profits.

    But not all partnerships need to follow such a formal process. A few years ago, I teamed up with a local house flipper. We created a more informal arrangement, using the property itself as collateral for my investment.



    Syndications are formal structures where investors pool money to invest in larger commercial properties like multi-family, self-storage, and hotels. If you decide to do a syndication, you’ll create a real estate investment company and work with lawyers to create an offering memorandum (OM). The OM details the investment opportunity, including financials, property details, and projected returns.

    Syndications are typically open only to accredited investors due to SEC regulations. As the syndicator, you’ll be responsible for finding the deal, structuring the syndication, and managing the investment on behalf of your investors. Syndications can be involved 😲 but they offer the potential for significant returns and the ability to take on larger, more profitable projects.

    Know Your Value

    When you go to raise money for real estate investing, realize the value of the skills you have learned or the network you have built – those are all beneficial to someone else who wants to invest in real estate. The time you have to run a real estate business is also an advantage for potential private investors.

    You bring something meaningful to the table that makes securing private money possible. Whether it’s real estate knowledge, analytics skills, relationship networks, or simple sweat equity, your capabilities and effort constitute value. Believe in your experience and leverage it appropriately when speaking with potential equity partners. Your expertise makes you worth investing in.

    Crafting Your Private Money Pitch

    When chatting with potential investors, it’s not just about throwing a bunch of numbers at them; it’s about creating a vibe of trust, sparking a real connection, and getting on the same page with what they’re looking for.

    Think of it as having a coffee with a friend where you’re both geeking out over your shared interests. You want to get to know their investment style, what gets them excited, and what they’re aiming to achieve with their money.

    The Investor Mindset

    To truly connect with private investors, you need to adopt the investor mindset. Understanding the investor’s perspective on risk and addressing those concerns is key to successful partnerships. This understanding also lays the groundwork for educating potential investors, a crucial step in answering their questions, clarifying risks, and developing investment confidence.

    At the heart of raising money is the right mindset. You want to present a business proposal and foster a mutual interest in helping each other. This approach paves the way for strong relationships and opens doors to long-lasting partnerships with private money partners.

    Building the Perfect Pitch

    Investor Pitch

    Here are the areas a real estate pitch should cover and examples for each:

    • Clear identification of the problem you solve. An example could be in City X young professionals struggle to find affordable, modern living spaces close to downtown. Our project aims to fill this gap by developing high-quality yet affordable studio and one-bedroom apartments within walking distance of major employers and nightlife.

    • Direct funding ask. We’re seeking an investment of $2 million to complete the acquisition and renovation of a property into 20 modern apartments. Investors will receive a 10% equity stake, with projections indicating a 15% annual return over five years.

    • Well-defined business model. Our model leverages underutilized properties in prime locations, transforming them into high-demand rental units. The in-house property management team supports premium rent charges to generate revenue, ensuring high tenant satisfaction and occupancy rates.

    • Distinct value proposition. Unlike typical apartment offerings in the area, our units feature smart home technology, flexible lease terms, and a range of community amenities, including a co-working space, to specifically cater to the lifestyle preferences of young professionals.

    • Solid financial projections. Financial projections for the next five years show a net operating income (NOI) growth from $200,000 in Year 1 to $350,000 by Year 5, following initial renovations and stabilization. With a modest 3% annual rent increase, investors can anticipate a total ROI of 15% over the investment period.

    Identifying and Engaging Potential Investors

    Identifying and Engaging Potential Investors

    How do you find potential investors? It begins with building trustworthy relationships and understanding investor needs.

    Leveraging Personal Networks

    Your personal network is a goldmine of potential investors. Leveraging established trust within personal relationships with family and friends can be a great starting point in raising capital. Just be sure you approach this not as selling a product to your loved ones but rather as a wealth-building opportunity.

    This shift in perspective can help you overcome the intimidation of raising funds from friends and family and see it as a chance for them to achieve long-term financial growth.

    Expanding Your Investor Circle

    Expanding your investor circle goes beyond personal networks. It involves leveraging social media groups targeted at real estate investors and consistently promoting your real estate brand and message. A key part of this expansion strategy is capturing the email addresses of potential investors visiting your website.

    Just be aware that raising private capital is not a one-time conversation. It’s a process that requires regular, persistent follow-up.

    Structuring Private Money Agreements


    When raising private money, make sure to comply with state laws, be aware of any limits on fees and interest rates, and provide all required federal and state disclosures to investors. Work with attorneys and other professionals to help guide you through these legal complexities for a compliant process for everyone involved.

    Setting Fair Terms

    When structuring private money agreements, set terms that are fair for all parties involved. This means finding a balance between providing the real estate investor with a secure and attractive return and confirming the project is feasible.

    Be transparent about all fees, such as sponsor fees, to avoid surprises down the road.

    Legal Considerations

    To work with investors, you must understand various laws and regulations. These include state licensing requirements, limits on prepayment penalties and late fees, and mandatory disclosure requirements.

    Consult a securities or real estate attorney to help ou complete all paperwork and legal filings properly and reduce the risk of legal isses.

    The Power of Follow-Up

    When you are raising private money, you’ll want to create a process for regular follow-up. Consistent communication with investors, regardless of a deal’s outcome, helps you establish a reliable investor base.

    Build a database of satisfied investors and maintain strong industry connections. As you do more deals, you’ll develop a proven track record, which is a huge asset for any real estate investor. You can use CRM software or real estate syndication software to help you keep track of potential future investors.

    Building a Brand

    Build your brand through regular updates on social media or a business website about your real estate business. Great social platforms for real estate investors are Facebook and LinkedIn. Use these as a platform for investors to stay engaged and spark interest to invest in your future deals.

    Make sure your website does more than just showcase each real estate deal. Regular blog updates on market trends and investment advice position you as a trusted expert. Highlight success stories and testimonials to build credibility. And, capture visitor emails to keep them looped in with a newsletter that offers first looks at new opportunities.

    In essence, use your digital channels to tell your real estate story in a way that resonates with potential investors and clients. Less is more: focus on quality content, meaningful interactions, and a consistent presence to build a brand that stands out in the crowded real estate industry.

    Tax Perks for Your Investors

    Tax Perks for real estate investtors

    When your investors put their money into your real estate deals, they may see tax benefits. Typically, these include:

    • Single-Level Taxation: Investors pay taxes once on earnings from the property, avoiding double taxation.

    • Depreciation: Allows investors to reduce taxable income by spreading the property’s cost over its useful life.

    • 1031 Exchange: This lets investors defer capital gains taxes by reinvesting sale proceeds into another similar property.

    Showcasing Success Stories

    Success stories serve as powerful testimonials, highlighting the practical benefits and applications of private money financing in real estate. These real-life narratives not only illustrate the potential of private money but also inspire confidence in potential investors.

    Take the case of Ivan, a house flipper, who secured a $370,000 private money loan from Dr. Jim, an anesthesiologist. This loan enabled the purchase and repair of a property that sold within nine months, generating profit for both parties.

    Or consider Sarah, an investor in Dallas, who used a $130,000 private money deal to acquire and rehab a fourplex, leading to $700 in monthly cash flow after expenses and a profitable exit on the property sale.

    Raising Capital Ethically and Responsibly

    Just be sure to raise capital with integrity. Clear communication and transparency with investors are foundational to building trust and a solid reputation. By providing regular updates, you can foster ethical practices and prepare for any future changes in your company’s status.

    Innovating Your Investment Approach

    Embracing new strategies and innovative approaches can help your business grow. For instance, consider the power of seller financing, a creative financing strategy that I used to buy my first apartment complex.

    You can also look at adding new technology for your properties. Smart home features, energy-efficient appliances, and automated property management systems are just a few examples that can help increase the profitability of your projects.

    Another example is the use of crowdfunding platforms, which have democratized the investment process. You could check into this platform as a way to raise capital.


    Private money in real estate opens up a world of opportunities for investors. Take it from me — if you want to grow your real estate investing business, you need to collaborate with other investors and understand how to raise private money.

    Don’t let a lack of capital stop you from doing deals and growing your business. By exploring partnerships and syndications, you can access the funds needed to take on larger projects and scale your investing efforts. Remember to set fair terms, navigate the legal landscape carefully, and prioritize transparency to build trust with your investors.

    Raising private money is a powerful tool that can help you achieve your real estate investing goals. It may seem difficult at first, but with the right knowledge and approach, you can successfully tap into this valuable resource.

    Raising private money: FAQ

    How hard is it to raise a private equity fund?

    Raising a private equity fund is a lengthy and demanding process, often taking six months to a year to secure the necessary capital and complete compliance requirements.

    What is a private capital raise?

    A private capital raise is the process through which private companies raise corporate funds with the help of investment bankers, who identify and target suitable capital sources and investors for the company.

    What is a private lender?

    A private lender is an individual or entity that loans money , using their own funds rather than those of a bank or institutional lender. They often offer more flexible terms and quicker funding but may charge higher interest rates.

    How do private investors make money?

    Private investors make money by selecting potential businesses, providing profitable ideas, and reaping benefits from long-term investments, often taking a stake in equity or charging a fee as profit. This helps them to grow their wealth over time.